ZIP code 53960 is officially located in the state of Wisconsin, primarily serving the city of Rio. It falls under the administrative jurisdiction of Columbia County. When planning mail delivery, logistics routing, or demographic research, 53960 operates within the Central Time (CT) timezone and supports the 320 area codes.
According to the latest US Census Bureau and American Community Survey (ACS) datasets, the total population residing within the 53960 ZIP Code Tabulation Area is approximately 12,220. Understanding local economics is critical for market analysis; the median household income in this postal area sits at $60,960.